what is baguette? the business super app explained

the problem we kept seeing

every growing business we talked to had the same story: 8 to 15 different tools, none of them talking to each other. the accountant uses xero. the sales team lives in hubspot. projects are tracked in asana. HR is managed in a spreadsheet. and somehow, someone is expected to make sense of all of it.

the result? duplicated data, missed invoices, confused reporting, and a monthly close that takes a week instead of a day.

so we built baguette

baguette is a single platform that replaces the patchwork. accounting, CRM, project management, HR and payroll, time tracking, recruitment, and an AI agent that ties it all together — in one app, with one login, and one source of truth.

we didn't set out to build "another ERP." we built what we wished existed when we were running our own agency.

what makes it different

it's built for how businesses actually work. most ERPs are built for enterprises with dedicated IT teams. baguette is built for teams of 5 to 200 — agencies, startups, and growing SMEs — who need power without the complexity.

AI isn't a feature. it's the core. baguette magique, our AI COO, doesn't just answer questions. it sends morning briefings, catches anomalies, drafts invoices, and proactively manages operations. think of it as your most reliable team member — one that never sleeps and never forgets.

UAE-first, global-ready. built-in VAT compliance, IFRS standards, multi-currency support, and native arabic. we started in dubai because that's where we are, but the platform works anywhere.

who is it for?

• agencies drowning in client management tools
• SMEs tired of paying $2,000/month for tools that don't integrate
• finance teams who want to close books in hours, not days
• operations leaders who need visibility across every department

what's next

we're rolling out access in waves. start free with up to 5 users and all 16 modules included. no credit card, no catch.